Private-label sellers
Brands facing rising marketplace costs and operational complexity.
Amazon 1P Strategy & Operations
Sell directly to Amazon—the right way.
We help established private-label brands evaluate, enter and manage Amazon’s 1P wholesale channel. From the first assessment through daily execution, everything is handled in-house.
13+ years of Amazon experience
Operator-led execution
Built for long-term growth
1P Wholesale ChannelOperator Managed
A cleaner path to a sustainable Amazon channel.
13+Years inside Amazon
Evaluation firstWe recommend a 1P wholesale relationship only when the economics make sense.
In-house executionStrategy, setup and operations stay under one experienced team.
Built for stabilityClean systems designed for profitable, long-term relationships.
Who We Help
For brands ready to think beyond marketplace selling.
Some clients are already selling on Amazon but getting squeezed by fees, returns and inventory penalties. Others want to enter Amazon for the first time as a wholesale partner. We help determine the right path—and then execute it.
Direct 1P candidates
Established brands evaluating whether Amazon wholesale fits their margins.
New-to-Amazon brands
Manufacturers that want to launch with the right channel structure from day one.
Established manufacturers
Operators looking for a cleaner, more predictable Amazon relationship.
What We Do
From evaluation to execution.
Advice is only useful when it turns into clean operations. Our work covers the complete Amazon 1P relationship.
Evaluation & Fit
We assess your brand, category, margins and operational readiness to determine whether selling directly to Amazon makes sense.
StrategySetup & Transition
If it is a fit, we handle onboarding, catalog alignment and the operational transition from start to finish.
ImplementationOngoing Management
We manage purchasing flow, compliance, inventory planning, shortage claims and day-to-day issue resolution.
OperationsLong-Term Growth
We focus on margin visibility, stability, predictability and clean execution—not short-lived marketplace tactics.
OptimizationOur Process
A clear path without unnecessary complexity.
You get one experienced team, clear responsibilities and a plan built around your actual economics.
Understand the brand
We review the product line, price points, margins, current channel and operational capacity.
Model the opportunity
We identify risks, expected economics and whether a direct 1P wholesale structure is appropriate.
Build the channel
Our team handles the setup, catalog and operational alignment required to launch cleanly.
Operate and improve
We stay involved, manage the daily workflow and continually protect the health of the relationship.
Real Brands. Real Results.
Built by operators who stay after the strategy call.
“We were getting crushed by fees and inventory penalties. After moving into a 1P wholesale relationship with their guidance, our margins improved and the Amazon channel finally made sense.”Founder, Private-Label Brand
“We weren’t selling on Amazon at all. They handled everything end to end and opened the brand to the largest marketplace without chaos or guesswork.”CEO, Consumer Goods Brand
“They don’t just advise—they execute. A team that truly understands 1P operations made a noticeable difference in profitability and stability.”COO, Wholesale Brand
Frequently Asked
Is Amazon 1P right for your brand?
Not every brand belongs in a 1P wholesale program. That is why every relationship begins with an honest assessment.
What is Amazon 1P?
Amazon 1P is a wholesale relationship in which Amazon purchases inventory directly from a brand and sells it to customers as the retailer.
Do you guarantee a 1P relationship?
No legitimate consultant can guarantee an Amazon invitation or approval. We evaluate fit, prepare the brand and manage the process when an opportunity is available.
Can you manage the account after launch?
Yes. Ongoing management is central to our model, including purchasing flow, compliance, inventory planning and issue resolution.
Do you work with marketplace brands?
Yes. Many of our clients begin as third-party marketplace sellers and need help deciding whether a direct 1P wholesale relationship would create a cleaner channel.